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Lighting Up Bears to Show You Care

12/16/2018

 

Children's Hospital Foundation recently sat down with our Director of Marketing, Duane Bailey, to talk about its partnership with WGL Energy Services (WGL Energy) in their unique philanthropic effort:

 

Who knew bears had the power to improve children's health?

 

I certainly didn’t, until I had the opportunity to partner with nationally-recognized health system, Children’s National, on behalf of WGL Energy. See, they’ve taken their iconic bear mascot, 'Dr. Bear,' and created more than 300 interactive versions of him that simultaneously light up when a donation is made. They’ve placed the 4-foot resin bears all around the Washington, D.C., Maryland and Virginia communities, as well as within their hospital. You can imagine the joy on patients’ faces when they see the bears glowing. Of course, when we heard the words “light” and “children’s health,” we knew it was the right fit.

 

 

 

Fast forward to today, WGL Energy is the exclusive campaign ‘matching partner’ and the ‘Light Up Dr. Bear’ campaign is going strong three weeks in. I’m thrilled to share that the campaign has brought in more than 2,000 donations! On behalf of all of us at WGL Energy, I'd like to thank our supporters for the many ways they are contributing to make this campaign successful, whether it is making a gift, donating space for our bears or helping to spread the word.

 

With about two weeks remaining until the end of the year, I also wanted to share a little more about WGL Energy’s partnership with Children’s National, with the hope that it inspires others to support our commitment to healthier communities.

 

1) Why did WGL Energy choose to support Children’s National with this campaign?

Our participation in this campaign gets to the heart of our corporate values, which are giving back to the community and supporting those in need. This has always been important to us, especially during the holiday season.

 

2) What was most compelling to you about this campaign?

The interactive nature of this campaign is an opportunity for all of us to show we care, not just by making a financial contribution, but also by lighting up Dr. Bear and spreading hope, joy and wonder to the halls of Children’s National and to our community – in shopping malls, hotels, small businesses and places of work throughout the DMV.

 

3) What do you hope to achieve through your support of Children’s National?

Our greatest desire is to help facilitate the mission of Children’s National, which is to provide exceptional care for every patient regardless of illness, injury or ability to pay. If our support means one more child and his or her family can get the care they need, without the heavy financial burden that so often comes with world-class care, then we’ve achieved our goal.

 

4) How would you define success of the campaign for WGL Energy?

From the outset of our involvement with this campaign, our success measures have focused on building a community of giving throughout the DMV, through greater awareness, engagement and advocacy.

 

5) What are three words you would use to describe the campaign?

Innovative, inspiring and reassuring.

 

The last day of our ‘Light Up Dr. Bear’ campaign is December 31. With the bustle of the holiday season, please remember to take the time to brighten the lives of children and families in need at Children’s National.

 

Text LIGHT to 50555 or visit ChildrensNational.org/Light to make your gift today!

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