How to Fund Energy Efficiency Upgrades
Energy Performance Contracts use savings to pay for improvements.
As WGL was establishing its new brand promise and identity via a strategically positioned re-brand effort centered on the tagline, “Energy Answers. Ask Us,” the mission of the CRO organization became clear: spearhead organizational change that would eventually deliver on the brand promise and result in targeted revenue goals.
View our video below for a brief overview of the WGL transformation:
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